1-on-1 Amazon FBA mentoring
Stop guessing. Start building a real business.
Personalised Amazon FBA mentoring from a UK seller with £2.19M in Amazon sales and £298K profit since 2022. Not a course. Not a group of 200 people. You work directly with me and one other experienced coach to build and scale your business.
Mentoring is full until January 2027, and I take at most 20 mentees a year. You can still book a call now to plan a January start.
- £2.19M in Amazon sales since 2022
- £298K profit
- Up to 20 mentees a year
No commitment. No pressure. Just a conversation to see if we’re the right fit.
I’ll email you when places open, and this list is used for nothing else. How I use your email
Simon Knight UK Amazon FBA mentor
Who is Simon Knight?
Amazon is my full-time income, and I show you the profit, not just the sales.
I’ve sold on Amazon since 2022, mostly UK online arbitrage. I also run the FBA Mogul YouTube channel, this website and the FBA Moguls Discord, a free community of over 2,500 sellers.
For the first three years I did all of this for free: the YouTube, the website, the Discord, the weekly live streams. But people kept asking for dedicated 1-on-1 time, so in October 2025 I launched the mentoring programme. Every mentee who’s put the work in has seen real results.
Plenty of people post their sales screenshots and never their profit. Sales are easy to get. Making money is the hard bit. So here’s my whole Amazon business, profit included.
£2.19M sales since 2022
£298K profit on sales
64,000+ units sold
29% average ROI
Why I started mentoring
Why I finally said yes to mentoring
I resisted mentoring for a long time. Doing it properly takes a huge amount of time and effort, and I didn’t want to be lumped in with the so-called mentors who overpromise and give this space a bad name.
Two things changed my mind. I was tired of hearing from people who’d paid an influencer for mentoring and been let down, some of them two or three times over. And I enjoy helping people, but building a business from the ground up, or turning one around, is more than I can give for free.
So I built the programme I’d want to buy. I don’t gatekeep anything: you get every sourcing method, tip and trick I use in my own business. I can’t sell you mentoring, hold myself up as the example and then hide the methods I actually use.
Sound familiar?
Whether you’re just starting out or you’ve been at it for a while: same problems.
New to Amazon
- You’re overwhelmed and don’t know where to start Hours of YouTube, dozens of blog posts, and you still haven’t made your first sale. Too much information and no idea what order to do things in.
- You don’t have a plan to hit your goals You want to build a real income, maybe even go full-time. But you’ve got no clear roadmap for getting there quickly.
Already selling
- You can’t find enough good products You’re spending hours sourcing and coming up empty. You know the deals are out there but you don’t have a system that works consistently.
- You’ve got dead stock and your growth has stalled Bad buys tying up capital, storage fees climbing, and you can’t break past where you are now. Something’s not clicking.
What you get
This isn’t a one-size-fits-all course you watch alone at 2am.
Every programme is built around you. Your capital, your experience, your goals, your timeline. No two mentees get the same plan because no two businesses are the same. That’s what makes this Amazon FBA mentoring different from anything else out there.
- 1-on-1 calls with a dedicated coaching team Regular, scheduled calls with me and one other experienced coach. We each bring different sourcing strengths, so you’re getting two perspectives, not one.
- A custom plan and curriculum built for you Your capital, your call schedule, your strategy, all tailored. Someone with £2,000 needs a completely different plan to someone with £20,000.
- 12+ sourcing methods, not just one trick A full toolbox so you can find profitable products no matter what time of year it is. When one method dries up, you’ve got eleven others to fall back on.
- Private community + ongoing support Connect with other mentees, share wins, get support between calls. And every single mentee so far has chosen to continue after the programme: 100% continuation rate.
- Accountability and progress tracking Dedicated tracking software to monitor your progress and keep you on course. If you’re slipping, we’ll know, and we’ll pull you back.
How it works
Simple. No faff.
- Book a discovery call We’ll chat about where you are, where you want to be, and whether the programme is the right fit. I’ll give you free advice on the call regardless.
- We build your custom plan If we decide to work together, I’ll put together a growth plan based on your capital, experience level, and how fast you want to move.
- We get to work Regular 1-on-1 calls, community access, leads, and ongoing support. We focus heavily on sourcing because that’s what actually makes you money.
Real results
Don’t take my word for it.
This group, honest to god, honestly best thing I have done. I was at a crossroads few months back, deciding where to go next with this but so glad I choose this path. And I haven’t even started the mentoring properly yet! Just wanted to shout and show you some appreciation Simon and to all the other guys and gals in here! And for those who are just starting out on Amazon or still quite new in this group, this again for you will be the best thing you could have done for your business.
Dan, Amazon FBA seller
I’ve been part of this mentorship program since day one, and it’s been invaluable to my growth. Mogul has consistently provided excellent one-to-one support, always taking the time to address my questions and challenges. They’ve also shared incredibly useful documents and resources that have helped me develop my skills and knowledge. Worth every penny!!
Ish, Amazon FBA seller
Is this for you?
Honest answer: it depends.
This is for you if…
- You’re serious about building a real Amazon business, not just dabbling
- You’re a beginner who wants to do things right from day one and skip the expensive mistakes
- You’ve been selling for a while but you’ve hit a wall and can’t seem to break through
- You’re struggling with sourcing and want to learn how to find deals consistently
- You’ve got enough capital to invest in the programme and still have money left over to actually buy stock (we’ll talk through this on the call)
- You want to get to full-time income as quickly as realistically possible
This isn’t for you if…
- You’re looking for a get-rich-quick scheme (this is a real business, it takes work)
- You want someone to do the sourcing and selling for you
- You’re not willing to commit time every week to actually build your business
- You’ve got zero capital and no plan to get any (you need stock money to make this work)
- You think watching a few YouTube videos is the same as having a mentor in your corner
Common questions
Questions I get asked on every discovery call.
How is this different from buying a course?
Courses give you generic information that’s the same for everyone. This is 1-on-1 Amazon FBA mentoring: I’m looking at your specific business, your numbers, your sourcing process, and giving you personalised feedback.
Do I need experience selling on Amazon?
No. Our mentees range from complete beginners who haven’t made their first sale yet, all the way to sellers who’ve been doing Amazon for 7+ years. The programme is structured differently depending on where you’re starting from. That’s the whole point of it being 1-on-1.
How much capital do I need to start?
You need enough to cover the programme and still have capital left for stock. I won’t take someone’s money if it means they’ve got nothing left to invest. We talk through this on the call.
Can I do this alongside my 9-5 job?
Absolutely. Most of my mentees start while working full-time. You can source evenings and weekends and build up to the point where going full-time is an option.
What’s the discovery call actually like?
A relaxed chat about your goals and what’s holding you back. I’ll give you honest advice regardless of whether you sign up. No hard sell, no countdown timer, no fake scarcity.
When can I start?
The next places start in January 2027. Book a call now to plan your start, or join the waitlist and I’ll email you when places open.
Should I get a mentor at all?
It depends on you and your circumstances. If you have the money to invest and you’re 100% serious about making your Amazon business work, mentoring gives you the best chance: the knowledge, the accountability and, most of all, the time it saves you.
How do I know if another mentor is legit?
Do your own research. If you’re unsure about someone, ask me in the free Discord or on a discovery call. I won’t bad-mouth anyone, but I can tell you what I’ve heard from others.
Plan a January start
Ready to have a chat?
January 2027 next intake
20 a year at most
Mentoring is full until January 2027, and I take at most 20 mentees a year. You can still book a call now to plan a January start.
No commitment. No pressure. Just a conversation to see if we’re the right fit.
I’ll email you when places open, and this list is used for nothing else. How I use your email