You may have heard by now that Amazon Prime Day is happening on the 7th and 8th of October this year. And if you’ve been selling on Amazon for a while, you’ll know that Prime Days can be absolutely outrageous. It’s one of those events where pings are abundant and opportunities to find profitable deals are everywhere, if you’re ready for them.
What to Expect
Prime Days are famous for flash discounts, lightning deals, and discounts on products across all categories. I’ll be honest though, the last couple of Prime Days have been a little underwhelming overall. But that doesn’t mean they weren’t worth it. I still managed to find some fantastic, high profit deals by staying alert and being prepared.
The difference between an average Prime Day and a great one often comes down to your approach and timing.
Timing Is Everything
Most of the best Prime Day deals go live right at midnight as Monday turns into Tuesday. That means if you want to make the most of it, you need to be online and ready by around 11:30 PM on Monday night. Deals start to appear, monitors start pinging, and prices begin to drop in real time. Between midnight and 2 AM, there’s usually a flood of deals. It can be hectic and overwhelming, pings, alerts, and messages coming in non-stop, but this is the window where the real opportunities are, You’ll want to move fast.
Work as a Team
Prime Days move so quickly that it’s almost impossible to catch everything on your own. That’s why it’s smart to get into a group chat or Discord community with other sellers before the event.
- Share leads as you find them.
- Split up channels so you each monitor a section.
- Post your finds to the group so everyone benefits and no good deals get missed.
Teamwork during Prime Days makes a huge difference, especially in those first few hours when deals are dropping constantly.
Buy Now, Analyse Later
When it comes to Prime Day, your biggest enemy is hesitation. If you spend too much time analysing Keepa charts, thinking about ROI, or comparing price history, you’ll miss out. During Prime Day, you want to buy first and analyse later. That might sound risky, but the speed of Prime Day means if you wait even a few minutes, a deal can completely disappear.
You can always analyse your purchases after, cancel any that don’t stack up, but if you stop to think every time, you’ll lose the race.
Why This Prime Day Matters Most
This particular Prime Day, the October one, is one of the most important of the year.
Here’s why:
- We’re right at the start of Q4, which means everything you buy now can set you up for the next two months.
- Many deals will be on products that perform incredibly well in November and December.
- Even if you have to hold some items for a few weeks, the profits will come when Q4 kicks in fully.
Focus on items that suit Q4, products that make great gifts or that have proven seasonal demand, such as:
- Toys and games
- Fragrance and beauty gift sets
- Home and kitchen products
- Branded goods that move well during Christmas
The goal is to buy stock that will sell strongly over the next 6–10 weeks.
Push Your Capital — Within Reason
Prime Day is the perfect opportunity to push your spending smartly.
If you see strong deals that fit your Q4 model, don’t hold back. Whether it’s toys, fragrances, gift items, or higher ticket products, Prime Day can be your launchpad into the biggest sales months of the year, just don’t overexpose yourself to one ASIN.
Final Thoughts
Last year, I had an incredible Prime Day, I spent a lot of money and it completely set me up for November and December. It gave me a head start going into peak season and kept my inventory moving consistently right through Christmas. This is your chance to do the same.
The most important thing is to:
- Get a group together and coordinate.
- Be ready by midnight.
- Buy first, analyse later.
If you do that, you’ll find some fantastic opportunities. Prime Day can be overwhelming, but with the right plan and a strong team, it’s also one of the most profitable days of the year.
So, get ready for Tuesday and Wednesday, stay up, stay sharp, and make the most of it. This could be the start of your strongest Q4 yet
