Qogita Review UK: Is It Worth It for Amazon FBA Sellers? (2026)

I’ve been using Qogita for about two years now, and it’s genuinely changed how I source products for Amazon FBA. But I know a lot of people land on this page wondering whether it’s actually legit or just another overhyped platform, so I’m going to give you my honest Qogita review based on real experience — not a sales pitch.

Eventually I signed up, placed my first order, and it arrived after a few days and I could suddenly see the potential of this website. So I placed another one. And another one. Fast forward to today and I’ve placed over 250 orders and spent well over £750,000 on the platform. It is what it is — when something works, you keep going back to it.

What Is Qogita?

So for anyone who hasn’t come across it before, Qogita is basically an online wholesale marketplace. Think of it like a massive warehouse where hundreds of distributors and suppliers list their stock, and you can browse it all in one place. You don’t need to go out finding individual wholesale suppliers, negotiating accounts, begging for price lists — Qogita puts it all on one platform.

They focus heavily on health and beauty, which is their strongest category by far. They’ve only recently started expanding into household goods as well. These are everyday branded products that sell consistently well on Amazon UK — not random stuff from unknown suppliers.

The big thing that makes it different from traditional wholesale is the minimum order quantities. With most UK wholesalers, you’re looking at spending hundreds or even thousands of quid just to open an account, and then you’ve got minimum order values on top of that. Qogita lets you buy much smaller quantities, which is massive if you’re not sitting on tens of thousands in capital.

If you want to give it a go, you can use my code FBAMOGUL when you sign up to get £100 free credit on your first order. I’ll go into more detail on how to get started further down, but if you’ve already made up your mind, the link’s here.

Sign up here – Use code FBAMOGUL during signup

How Does Qogita Actually Work?

It’s pretty straightforward to be fair. You sign up for an account, get verified (they just need to check you’re a real business — you can be a limited company or a sole trader, either works), and then you can browse their catalogue. You’ll see products listed with prices, and you can add what you want to your basket and check out.

The suppliers on Qogita can be based in the UK or across Europe, but here’s the thing — you don’t need to worry about any of that. Qogita handles all the shipping and import fees. The price you see at checkout is the price you pay. No surprise customs charges, no hidden fees, no messing about. That alone makes it miles easier than trying to deal with EU wholesalers directly.

The prices are where it gets really interesting though. Qogita is a marketplace, so you’ve got multiple wholesalers listing the same products and competing with each other on price. That competition works in your favour because it drives prices down. And sometimes — this is the good bit — suppliers make mistakes and price things way too cheaply. When that happens, you need to move fast. Typically I’m seeing 20-30% ROI on Qogita deals, which is brilliant when you compare it to traditional wholesale where you’re looking at 10-15% ROI if you can even get an account in the first place. And every now and then you’ll find something with margins well above that — those are the ones you don’t hang around on.

One of the best deals I ever found on there was for an Oral-B toothbrush. I was browsing through the listings one day and spotted a supplier selling over 1,700 units at an absolutely ridiculous price. I snapped up every single one of them immediately — didn’t even hesitate.

I’ve been selling them ever since, and to be honest it’ll probably take me about a year to shift the lot. But here’s the thing — it’s Oral-B. Everybody knows the brand, the items sell consistently well, and they’re never going to go out of date. The price was unbeatable, so it was a no-brainer.

I’m making £5.43 profit per unit after all fees, which means my total profit from this one deal when they’ve all sold will be over £9,200. From one product, one order, on one platform. That’s the kind of thing Qogita can do for you when you catch the right deal at the right time.

Marketplace Invoices: The One Thing You Must Get Right

Right, this is really important so pay attention. Qogita is a marketplace with loads of different suppliers listing their products. Some of those suppliers offer what’s called a marketplace invoice, and some don’t. If you’re selling on Amazon, this matters massively.

When you buy from a supplier that provides marketplace invoices, you get access to a full documentation package if you ever need it:

• Your Qogita invoice — the standard invoice you get with every order
• A supplier self-billing invoice — this shows the supplier’s information for Amazon’s verification, with prices redacted
• A Chain of Supply Confirmation Letter — confirms the link between the supplier, Qogita, and you as the buyer
• They can also attempt to retrieve the supplier’s actual invoice given to Qogita as an additional document

That’s a full chain of supply documentation, which is exactly what Amazon wants to see if they ever hit you with an authenticity claim. And based on Qogita’s own data, this documentation has close to a 100% success rate for resolving authenticity claims. That’s massive.

If you buy from a supplier that doesn’t offer marketplace invoices, you only get the standard Qogita invoice. That on its own might not be enough if Amazon comes knocking. It’s not that the products are fake — everything on Qogita comes from their vetted supplier network — it’s about what you can prove to Amazon. And trust me, Amazon’s burden of proof is ridiculous. They don’t care that you know the product is real. They want the paperwork.

So before you check out, always look at your cart and confirm that the supplier provides marketplace invoices. There’s an icon on the listing that tells you — if it’s not there, think very carefully about whether you want to take that risk.

One more tip worth knowing — if you do get an authenticity claim and submit your documents, start with just the Qogita invoice first. If Amazon rejects it (and they might, because these submissions are often reviewed by AI rather than a human), resubmit with all the documentation together and change up the wording. Don’t panic if the first attempt gets knocked back. Persistence wins here — I’ve seen plenty of sellers in my Discord community who’ve beaten authenticity claims after an initial rejection. You can also ask Amazon to have a human agent review your case, which often gets a different result.

What I Like About Qogita

Proper Invoices for Ungating

This is huge for newer sellers. One of the biggest headaches on Amazon is getting ungated in categories like health and beauty, grocery, and so on. Amazon wants to see invoices from recognised suppliers, and this is where the marketplace invoice thing I mentioned earlier really comes into play.

If you’ve bought from a supplier that provides marketplace invoices, you’ve got everything Amazon needs — the Qogita invoice and the supplier’s own invoice. That’s your full chain of documentation sorted. Submit both when you apply for ungating and you’re giving Amazon exactly what they want to see.

This saves you an absolute nightmare. Without Qogita, you’d be trawling around trying to find a UK wholesaler willing to open an account for you, hit their minimum order value, and sell you a small enough quantity just to get an invoice. Most of them won’t even talk to you if you’re a small seller. Qogita skips all of that — buy a few units from a marketplace invoice supplier, use the invoices for your ungating application, and you’re done.

Just remember — this only works if you buy from marketplace invoice suppliers. If you buy from a supplier that doesn’t offer them, you’ve only got the Qogita invoice, and that on its own might not be enough for Amazon’s ungating process. Always check for that icon before ordering.

I have personally ungated dozens of brands using Qogita + Marketplace invoice. Ungating on Amazon is a real pain though, no matter what invoice you use and often takes dozens of attempts, so make sure to read my ungating guide here.

You Don’t Need Massive Capital to Start

Traditional wholesale is tough for beginners because you need serious capital. You’re buying pallets, hitting minimum order values, tying up thousands of quid in stock for one product. With Qogita, the minimum order value is only €300, and you can buy smaller quantities to test a product before committing big money to it. That’s something I always recommend — test small, then scale up once you know it sells.

You don’t even need to be VAT registered to use the platform, which is a big deal for people just starting out who haven’t hit the VAT threshold yet. There’s genuinely very little stopping you from getting set up and having a browse.

This ties into my whole philosophy really. The money is made in the buy, not the sell. If you can buy at the right price, in the right quantity, without overcommitting your capital, you’re already ahead. Qogita makes that easier than going direct to suppliers.

The Product Range Is Massive

The sheer scale of what’s on Qogita is pretty impressive. We’re talking over 500,000 products from 10,000+ brands, supplied by 500+ vetted suppliers. And for most products, you’ve got 15 or more suppliers competing on price for the same item — which is exactly why you can find such good deals. Suppliers are basically undercutting each other to win your order.

Health and beauty is their bread and butter and it’s where I do most of my buying. The numbers speak for themselves — they’ve got nearly 60,000 makeup products, over 40,000 body care products, 39,000+ face and skincare products, 33,000+ fragrances, and 27,000 hair care products. You’ll find big brands on there like Oral-b, Paco Rabanne, Armani, Nivea, Armaf — basically the stuff that sells consistently well on Amazon.

They’ve also recently expanded into household supplies, which is interesting. That’s a new category for them, so the range is still growing, but it shows they’re not standing still. Health and home categories tend to sell all year round on Amazon — no seasonal headaches, no worrying about whether you’ll be stuck with dead stock after Christmas.

Personally, my favourite categories on Qogita are perfumes and aftershaves. On the run up to Christmas, Qogita is an absolute goldmine for fragrances — the deals that come up on branded perfumes during Q4 are ridiculous. Outside of Christmas I still buy them but in lower quantities, and the rest of the time I stick to the usual staples in health and beauty. But honestly, at the end of the day, I’ll buy anything I can make money on. If the numbers work, I’m buying it.

One of my orders I made during Christmas 2025. This was a pallet of Paco Rabanne.

To be fair, the platform is primarily health and beauty focused — if you’re looking for electronics or toys or something like that, this isn’t the place. But for the categories they do cover, the depth of products available is genuinely hard to beat. You’d need accounts with dozens of individual wholesalers to access the same range, and even then you probably wouldn’t come close.

Delivery Is Quick and Hassle-Free

Most of my orders arrive within a few days, which is pretty solid. Sometimes it might take a day or two longer than you’d get from a UK wholesaler, but here’s the thing people forget — these are European distributors. If you were buying from them directly, you’d be dealing with international shipping costs, import fees, customs paperwork, and all the headaches that come with it. Qogita handles all of that for you. The stock just turns up at your door, ready to go.

And if anything does arrive damaged or not as described, Qogita have a buyer guarantee so you can claim a refund. I’ve never had a major issue, but it’s good knowing the protection is there.

I have had items turn up in the past either leaking or the packaging was damaged. This is to be expected when you order so much and Qogita have dealt with it perfectly every time by refunding me for those damaged items.

What I Don’t Like About Qogita

I’m not going to sit here and tell you it’s perfect because it’s not. There are some things that frustrate me about the platform.

Stock Can Disappear Quickly

When there’s a good deal on Qogita, other sellers spot it too. I’ve had times where I’ve found a cracking deal, gone to buy it an hour later, and it’s gone. You’ve got to be quick. If you see something good, don’t sit on it thinking you’ll come back to it later. You won’t — it’ll be gone.

Not Everything Is a Winner

Just because something is on Qogita doesn’t mean it’s automatically a good Amazon deal. You still need to do your product research properly. Check the Keepa graph, look at competition, calculate your ROI after all fees. I’ve seen people get excited about a “cheap” price on Qogita and buy without checking whether it’ll actually make money on Amazon. Don’t do that. Use Keepa, use SellerAmp, do your homework.

You Need to Factor in VAT Properly

One thing to be aware of is that the prices you see in the Qogita catalogue are ex-VAT. VAT gets added at checkout and it’s clearly shown before you pay, so there’s no surprises — but you do need to remember this when you’re browsing products and calculating your ROI. Don’t see a price and assume that’s your landed cost. Always factor in the VAT on top.

The good news is that’s basically all you need to worry about. Because Qogita’s suppliers are based in Europe, you might think you’d be dealing with customs paperwork, import duties, and all the headaches that come with importing goods into the UK. But Qogita handles all of that for you. They take care of customs clearance completely — you don’t need to manage any paperwork or deal with customs authorities. The VAT you pay at checkout is what Qogita uses to cover the import VAT at the border on your behalf, so by the time the stock arrives at your door, everything’s sorted.

It basically gets treated as a local trade, which makes your life a lot easier. Just remember: catalogue price is ex-VAT, checkout price includes VAT, and that checkout price is your true cost. Use that number when you’re running your ROI calculations and you won’t get caught out.

Is Qogita Legit?

Right, let’s address this directly because I know loads of people Google exactly this question. This is why I wanted to make this Qogita review.

Yes. Qogita is 100% legit. I’ve been using it for around two years, I’ve spent a significant amount of money on the platform, and I’ve never had an issue with receiving counterfeit goods, dodgy invoices, or anything like that. The products are genuine branded goods from real distributors.

Again I have spent over £750k and done over 250 orders on Qogita, my biggest one being over £27,000.

I know the Trustpilot reviews are a bit mixed, and that’s partly because some people sign up expecting it to be an automatic money printer and then get frustrated when they actually have to do product research and put in the work. The platform gives you access to deals — it doesn’t do the work for you. You still need to know what you’re doing when it comes to Amazon FBA.

If you’re worried about legitimacy, look at it this way — Qogita has raised significant venture capital funding, they work with major European distributors, and they provide proper VAT invoices that Amazon accepts. This isn’t some bloke in his garage selling knock-off products. It’s a proper business.

Who Is Qogita For?

It’s Great For:

Beginner to intermediate Amazon FBA sellers who want to get into wholesale sourcing without needing £10,000+ in capital to open wholesale accounts. If you’ve been doing online arbitrage or retail arbitrage and you want to start moving towards wholesale, Qogita is a brilliant stepping stone because it gives you access to wholesale prices without the usual barriers to entry.

Experienced sellers looking for an extra sourcing channel. Even if you’ve already got wholesale accounts, Qogita is worth having as another place to find deals. The price drops alone make it worth checking regularly. I use it alongside my other sourcing methods — it’s not my only source, but it’s a consistent one.

Sellers who need invoices for ungating. If you’re trying to get ungated in health and beauty, grocery, or other restricted categories, Qogita gives you a straightforward way to get legitimate invoices without jumping through hoops.

It’s NOT For:

Complete beginners who haven’t sold anything on Amazon yet. If you haven’t set up your Amazon seller account, don’t know what Keepa is, and haven’t made your first sale, don’t start with Qogita. Get your feet wet with online arbitrage first where you can return stock if you make a mistake. Once you’ve got the basics down and you understand how to research products, then look at Qogita.

People expecting guaranteed profits. Qogita gives you access to products at good prices. It doesn’t guarantee those products will sell well on Amazon. You still need to do the research, and you’ll still make mistakes. That’s just part of the game. Don’t get me wrong — it makes sourcing a lot easier — but it’s not a magic button.

How to Get Started with Qogita

My Verdict

Qogita has been genuinely transformational for my business. It’s not the only sourcing method I use, but it’s one of the foundational ones — I’m on there day in, day out, and it consistently brings in profit.

Now look, the ROI on a Qogita deal might not be as high as what you’d get on a good OA find. But here’s what people get wrong — they only look at the percentage and forget about the volume. I would rather sell 1,000 units at 20% ROI making £2 profit per unit — that’s £2,000 profit — than sell 10 units at 40% ROI making £10 each for £100 total profit. The maths doesn’t lie. Wholesale volume at a decent margin will beat a handful of high-ROI OA deals almost every time.

But ideally, you do both. That’s basically what I do — Qogita for consistent volume and replenishables, OA for the higher-margin one-off finds. They complement each other perfectly.

If you’re already selling on Amazon and you’re looking for another sourcing channel — especially if you want to get into wholesale without the usual headaches — I’d recommend giving it a go.

Sign up here – Use code FBAMOGUL during signup

It is what it is — it’s a solid platform that does what it says. Give it a try and see for yourself.