Recently, to my surprise, I have seen multiple sellers receive communication policy violations for using SageMailer. This genuinely caught me off guard because I have always believed SageMailer was compliant and safe to use.
However, it now appears that Amazon is actively flagging accounts that use it. Because of this, I am stepping away from SageMailer completely, and in this blog I will explain why.
Why People Are Getting Violations
From what I have seen, there are two main issues Amazon has with SageMailer.
1. Asking for Five-Star Reviews
Some SageMailer templates directly ask customers for a five star review, this is against Amazon policy. You are allowed to request feedback, but you cannot:
- Ask for positive reviews
- Ask for five stars
- Incentivise reviews
- Influence the rating
Amazon wants reviews to be organic and unbiased, any attempt to steer the customer breaches policy.
2. Bypassing Amazon’s Solicitation API
The second and bigger issue is that SageMailer appears to bypass Amazon’s solicitation API.
What does this mean?
Amazon has a built in system that allows sellers to request feedback safely. Any software sending review requests must use this API. Currently, Sagemailer is:
- Sending messages directly to buyers
- Bypassing Amazon’s system
- Avoiding Amazon’s content restrictions
This is a major red flag for Amazon, you are essentially going around their rules, which they take very seriously.
Why This Is Dangerous
Amazon class this as a communication policy violation, if this continues:
- You can receive warnings
- Your account health can drop
- You risk suspension
- You risk account deactivation
This is not something to take lightly. I personally have not received a warning, but I have seen multiple sellers who have. and because of this, I stopped using SageMailer immediately to limit risk.
What I Am Using Instead
I am now using the review feedback tool inside Invenno, which is a SellerToolkit alternative.
This tool:
- Uses Amazon’s solicitation API
- Sends compliant messages
- Does not ask for five star reviews
- Follows Amazon policy
These tools keep you safe because:
- Amazon controls the message format
- You cannot violate policy
- Requests are logged properly
This is the only way you should be requesting feedback.
Why You Should Switch?
Even if you have not received a warning yet, I strongly suggest switching now. Amazon doesn’t take policy violations lightly, once you get flagged, your account is marked and you are monitored more closely, you do not want to be on Amazon’s radar.
Screenshot Evidence
Below is the exact message Amazon sends when flagging this issue.
This clearly outlines:
- Policy violation
- Communication breach
- Review manipulation
Final Thoughts
This is disappointing because SageMailer was a useful tool, but Amazon policy always comes first. If a tool puts your account at risk, it is not worth using, no matter how good it is.
My advice:
- Stop using SageMailer
- Switch to Amazon API compliant tools
- Protect your account health
- Avoid any grey area tactics
Your account is your business, one bad decision can wipe everything out. Stay compliant, stay safe, and play the long game.
